GSD&M - "BECOME AN EX" - WEB ANIMATIONS/TV SPOTS
After sketching out a few ideas we parsed the look of these characters down to a few chicken scratch lines to show the nervousness and jitteriness of a soon to be Ex smoker. The coffee stains and napkin texture were added to give them that coffee shop doodle vibe. We produced 17 of these web animations and the client liked them so much that some of them were used as TV spots also.